Apple Inc., Steve Jobs unveiled the thinnest and lightest portable Mac, however, the melting characteristics of its popular iPhone and to IPAD computers.
Apple its traditional line of personal computers have had their share of PC market Windows-based Microsoft Corp., will make a version of its mobile applications for the Mac store to replicate its success and encourage the development of new programs.
Loading Mac features Apple iPad can help prevent investors worried that sales will begin in bleeding from the pill, which has caused demand.
The amazing new MacBook Air – filed Wednesday with the signing of employment "" The last thing a "set-up – is designed to reproduce the versatility of everyday devices such as iPhone and iPad, and incorporate video chats FaceTime, which makes all of Apple Mac computers.
Using flash storage as iPad rather than conventional hard drives, such as computers, can run almost instantly from sleep mode and store the data twice as fast as a standard hard drive. But the sacrifices of the processing power compared to other notebooks from Apple.
"We wonder what would happen if a MacBook and an IPAD connected? Well, it's the result," Jobs said at an event in Cupertino, California, using the air of "The future of laptops." Starts at $ 999 for a 11.6-inch model weighs just 2.3 pounds (1 kg) and measures 0.11 inches in its thinnest point of 0.68 inches in the rear.
"They are basically the merging of product lines, which are simpler," said Kaufman Bros. analyst Shaw Wu. "They take the strengths of what they have learned about the iPhone and iPad and put this technology on the Mac side. It makes little sense."
LIONS AND CANNIBALS:
Although much attention is devoted to iPhone and iPad, the Mac was vital to business success in recent years. Apple sold $ 22 billion of Macs for the year 2010, covering one third of their income. Increased shipments of more than 30 percent and far exceeded all market.
Investors wondered if the iPad, a tablet touch screen 10 "which started selling in April for $ 499, cannibalize Mac sales – as it did low-end, based on Windows laptops known as netbooks.
Gartner analyst Mike McGuire expects a lot of cannibalization between IPAD and Mac because of the gap in price tags. Said the air to try to fill the Apple product lines, new and old. "It's the missing link between the future and existing notebook platform," he said..Jobs also showed off a new version of Mac operating software, which the company will release next summer.
Nicknamed "Lion," it includes an improved "iLife" multimedia suite and incorporates FaceTime video chat, which the company recently launched on the iPhone.
FaceTime will allow for video calls between iPhones, iPod touches and Macs. Over 19 million Apple devices are already equipped with FaceTime, Jobs said. It released a test version of FaceTime for the Mac on Wednesday.
